What is Hibrid Publishing?

1894

Timeline: technologies and invensions

1930

1971

1989

1990's

2000's

2002

Present

Octave Uzanne and Albert
Robida claim the death of
paper.

Microphotography

The origin of the debate
between the printed book
-taking up space- and the
e-book -can break, batery dependant.

The first e-book
by Michael Hart

iPAD

2. Non-physical Magazines

printable digital --> reformat everything

1. E-paper developped by
Xirox Crops

Webzine

Blog

PDF

Book mobile

Little printer

Small sreen reading
--> re-design all formats

Kutai Shousetsu

From websited to print:

Poorly-designed and cumbersome elec-tronic book readers, the industry in 2008 finally started delivering on its promise of an electronic technology for reading printed content on a mobile device

2008

"always available"
"New gadget"

The e-book paradigm:
"technical limitations of the e-paper technology"

"forced marriage between the user and the publisher"

"Using a tablet computer as a medium for reading digital print prod-ucts is much more than a mere cosmetic enhancement; it is what po-tentially makes the iPad the next Sony Walkman. Yet the tablet’s basic premise is in itself nothing new (a computer roughly the size of a sheet of paper, consisting of only a screen and some kind of interface – be-fore the touchscreen, there was the stylus). "

The turning point: electronic content with the look and feel of print.

The original book interface was simply the best one after all

"cute little printer that can print a set of headlines from news sources and various other content (including personal mes-sages) on a single strip of thermal paper from a mobile device."

"The writer and designer Craig Mod, in his essay Books in the Age of the iPad defined this as “Formless Content”"

Electronic Libraries

A few libraries have recently decided to embrace a completely digital model adopting ‘digital lending’ system for their e-books. By 2009, the number of ‘digital checkouts’ had already grown to more than one million.

"Libraries are still the place where our collective memory stores the printed relics of its ancient knowledge. If antique books symbolise the way in which we preserve culture, then print-on-demand machines symbolise how we can now produce culture at will ."

Print becomes a
limited-edition object

Environmental concerns

Print or digital which one omor environmentally friendly??

“No trees were harmed in the creation of this magazine”

‘from online to dead tree’

"Anyone advocating the use of ‘electronic form reports’ to replace printed reports should include in their carbon footprint calculation not only the amount of paper saved, but also the amount of electrical consumption required to keep the servers permanently online: “Jonathan Koomey of Lawrence Berkeley National Laboratory in California has calculated that the data centres that drive the internet already consume one per cent of global electricity capacity, and that their consumption is growing at seventeen per cent per year.”

Paper is flesh. screen is metal.

"Paper and pixel complement each other, even as they compete with one another. They need each other to survive, though they both may have good reasons for ‘feeling superior’ to the other."

Hybrid publishing is a publishing model that has evolved to offer more options and more benefits to the author and the publisher. It is comes from two elements (traditional publishing and self publishing) to make something new.

What is Urgent Publishing?

A hybrid publication is not bound to a material or method and can be turned into multiple coexisting mediums. It can increase the accesibility to a message and serve as a method to deliver it effectively.

How digital & physical can interconnect/coexisting mediums.
The medium also tells something about the message, it adds to it.

- Speed
- Quality
- Positioning
- Increasing Accessibility

Urgent: compelling or requiring immediate action or attention

Urgent Publishing involves:

The publication's content is meant to challenge your readers to navigate and interact with content in different ways, and entrusting your content to the network.